100% Challenge was a site developed in order to allow a hundred families, selected by Birds Eye, to take part in a range of celebrity challenges based around Family Life, Healthy Eating and Active Lifestyle. The families then used the site to upload photos and videos and track their progress on the challenges.

100% Challenge was built using Ning, a social networking tool, which was customisable to a degree. Working within the structure of Ning was challenging but the overall look and feel fitted well within the brand even if some of the finer details were beyond our control.