Site design for the new range of Smile Shutter camera phones from Sony Ericsson. The selling point of these phones was that they would only take a photo of someone once they were smiling. The campaign idea was for people to upload their photo's of smiling people, be it friends or family, for a chance to win a prize (which was set by Sony Ericsson in whatever country was running the site, in total it was run in over 41 markets and localized in over 25 languages).