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	<title>fe</title>
	<link>http://www.frozenembryo.co.uk</link>
	<description>fe</description>
	<pubDate>Fri, 30 Jul 2010 11:55:12 +0000</pubDate>
	<generator>http://www.frozenembryo.co.uk</generator>
	<language>en</language>
	
		<item>
		<title>Media Initiatives Group</title>
		<link>http://www.frozenembryo.co.uk/337094/Media-Initiatives-Group</link>
		<comments>http://www.frozenembryo.co.uk/337094/Media-Initiatives-Group</comments>
		<pubDate>Fri, 30 Jul 2010 11:55:12 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[MIG, Print Design]]></category>

		<guid isPermaLink="false">337094</guid>
		<description>Print design of the 2005 Annual Report for the Media Initiatives Group.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 6)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/337094/MIG_Print_1.jpg" border="0" width="670" height="464" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/337094/MIG_Print_2.jpg" border="0" width="670" height="464" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/337094/MIG_Print_3.jpg" border="0" width="670" height="464" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/337094/MIG_Print_4.jpg" border="0" width="670" height="464" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/337094/MIG_Print_5.jpg" border="0" width="670" height="464" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/337094/MIG_Print_6.jpg" border="0" width="670" height="464" align="left" /&#62; </description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/337094/Media-Initiatives-Group</wfw:commentRss>

		</item>
		<item>
		<title>Joy</title>
		<link>http://www.frozenembryo.co.uk/96841/Joy</link>
		<comments>http://www.frozenembryo.co.uk/96841/Joy</comments>
		<pubDate>Fri, 30 Jul 2010 11:55:08 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[Personal, Print Design]]></category>

		<guid isPermaLink="false">96841</guid>
		<description>This was the cover of a Christmas card that I designed for friends and family. I laid it out in Indesign on A4 with folded line marks then emailed it out as a PDF. Friends and family could then print it out and fold it along the dotted lines to make a free standing A6 card. 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/96841/Joy.jpg" border="0" width="670" height="593" align="left" /&#62; </description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/96841/Joy</wfw:commentRss>

		</item>
		<item>
		<title>Troll Spotters</title>
		<link>http://www.frozenembryo.co.uk/540758/Troll-Spotters</link>
		<comments>http://www.frozenembryo.co.uk/540758/Troll-Spotters</comments>
		<pubDate>Fri, 30 Jul 2010 11:47:58 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[Visit Sweden, Glue, Print Design]]></category>

		<guid isPermaLink="false">540758</guid>
		<description>I worked on this book design for the Troll Spotters campaign for Visit Sweden which was designed in the style of the old Ladybird books with a very traditional layout of one page copy, one page photography.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/540758/VS_TroolBook_1b.jpg" border="0" width="670" height="560" align="left" /&#62; </description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/540758/Troll-Spotters</wfw:commentRss>

		</item>
		<item>
		<title>100% Challenge</title>
		<link>http://www.frozenembryo.co.uk/513696/100-Challenge</link>
		<comments>http://www.frozenembryo.co.uk/513696/100-Challenge</comments>
		<pubDate>Mon, 19 Jul 2010 08:44:26 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[Birds Eye, Glue, Site Design]]></category>

		<guid isPermaLink="false">513696</guid>
		<description>100% Challenge was a site developed in order to allow a hundred families, selected by Birds Eye, to take part in a range of celebrity challenges based around Family Life, Healthy Eating and Active Lifestyle. The families then used the site to upload photos and videos and track their progress on the challenges.

100% Challenge was built using Ning, a social networking tool, which was customisable to a degree. Working within the structure of Ning was challenging but the overall look and feel fitted well within the brand even if some of the finer details were beyond our control.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 5)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/513696/BE_100families_1.jpg" border="0" width="670" height="1243" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/513696/BE_100families_2.jpg" border="0" width="670" height="552" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/513696/BE_100families_3.jpg" border="0" width="670" height="471" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/513696/BE_100families_4.jpg" border="0" width="670" height="456" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/513696/BE_100families_5.jpg" border="0" width="670" height="456" align="left" /&#62; Art Director - Victor Woode
IA - Jonathan Godsell
Agency - Glue
Client - Birds Eye</description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/513696/100-Challenge</wfw:commentRss>

		</item>
		<item>
		<title>Blog</title>
		<link>http://www.frozenembryo.co.uk/337372/Blog</link>
		<comments>http://www.frozenembryo.co.uk/337372/Blog</comments>
		<pubDate>Thu, 15 Jul 2010 12:50:16 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">337372</guid>
		<description></description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/337372/Blog</wfw:commentRss>

		</item>
		<item>
		<title>The FA</title>
		<link>http://www.frozenembryo.co.uk/91142/The-FA</link>
		<comments>http://www.frozenembryo.co.uk/91142/The-FA</comments>
		<pubDate>Tue, 16 Mar 2010 18:31:55 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[The FA, Dare, Site Design]]></category>

		<guid isPermaLink="false">91142</guid>
		<description>I worked on the recent redesign of the England Football site. We designed the look and feel of the site and provided the FA with 36 pages which they then built and developed inhouse.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 10)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_1a.jpg" border="0" width="670" height="877" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_2a.jpg" border="0" width="670" height="905" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_3a.jpg" border="0" width="670" height="988" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_4a.jpg" border="0" width="670" height="814" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_5a.jpg" border="0" width="670" height="1048" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_6a.jpg" border="0" width="670" height="905" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_7a.jpg" border="0" width="670" height="989" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_8a.jpg" border="0" width="670" height="1021" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_9a.jpg" border="0" width="670" height="997" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_10a.jpg" border="0" width="670" height="826" align="left" /&#62;  A styleguide was also produced in order to help the development team with building the site and making sure that it stayed true to the original design.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/91142/FA_Site_11a.jpg" border="0" width="670" height="539" align="left" /&#62; 
Art Director - Dennis  Christensen
IA - Richard Blair
Agency - Dare
Client - The FA</description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/91142/The-FA</wfw:commentRss>

		</item>
		<item>
		<title>Rites of passage</title>
		<link>http://www.frozenembryo.co.uk/96835/Rites-of-passage</link>
		<comments>http://www.frozenembryo.co.uk/96835/Rites-of-passage</comments>
		<pubDate>Wed, 13 Jan 2010 14:56:17 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[Pringle, Print Design]]></category>

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		<description>This was designed for Pringle as part of a interview submission. The brief was "to create an intense, bold and powerful atmosphere which mixes elegance and the rugged rawness of the Scottish landscape" The brief went on to say that the design "is about how the Scottish take their spirit and traditions overseas" and that it "must be modern and special as Pringle is celebrating it's 190th birthday". Not quite sure I got all of that in the design but I've always liked this piece.

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/96835/Pringle.jpg" border="0" width="670" height="593" align="left" /&#62; </description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/96835/Rites-of-passage</wfw:commentRss>

		</item>
		<item>
		<title>eDemos</title>
		<link>http://www.frozenembryo.co.uk/221795/eDemos</link>
		<comments>http://www.frozenembryo.co.uk/221795/eDemos</comments>
		<pubDate>Wed, 13 Jan 2010 09:58:15 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[Vodafone, Dare, Advertising]]></category>

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		<description>These are a few examples of some flash demos that I designed and animated for Vodafone. They were used to help explain the benefits to their new product service which brought together customers fixed and mobile communications into one fully managed service. In total there were over 49 animations created over a two week period.



These are a few examples of the illustrations that were created for the demos. 

&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/221795/Vodafone_Demos.jpg" border="0" width="670" height="524" align="left" /&#62; Art Director - Ron Siemerink
Agency - Dare
Client - Vodafone</description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/221795/eDemos</wfw:commentRss>

		</item>
		<item>
		<title>Hopper Invasion</title>
		<link>http://www.frozenembryo.co.uk/96142/Hopper-Invasion</link>
		<comments>http://www.frozenembryo.co.uk/96142/Hopper-Invasion</comments>
		<pubDate>Tue, 17 Nov 2009 14:55:48 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[Sony Ericsson, Dare, Site Design, Spark Something, Hopperinvasion]]></category>

		<guid isPermaLink="false">96142</guid>
		<description>Site design for phase two of the hopper campaign which allowed users to tweet #pumpt which in turn inflated a real life hopper in a warehouse. Users were also invited to suggest what to do with the hoppers once the installation was finished. The best suggestion would then be filmed and aired online.

The campaign won NMA campaign of the month in December 2009, was runner up in the Creative Showcase in January 2010 and was also featured in Creative Review's Best of Book Annual 2010.

Previous&#38;nbsp;/&#38;nbsp;Next image&#38;nbsp;(1 of 5)&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/96142/SonyEricsson_Hoppers_1.jpg" border="0" width="670" height="590" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/96142/SonyEricsson_Hoppers_2.jpg" border="0" width="670" height="575" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/96142/SonyEricsson_Hoppers_3.jpg" border="0" width="670" height="476" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/96142/SonyEricsson_Hoppers_4.jpg" border="0" width="670" height="580" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/9345/96142/SonyEricsson_Hoppers_5.jpg" border="0" width="670" height="547" align="left" /&#62; Art Director - Steve Whittington
IA - Anna Dahlstrom
Agency - Dare
Client - Sony Ericsson</description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/96142/Hopper-Invasion</wfw:commentRss>

		</item>
		<item>
		<title>Vaio</title>
		<link>http://www.frozenembryo.co.uk/95859/Vaio</link>
		<comments>http://www.frozenembryo.co.uk/95859/Vaio</comments>
		<pubDate>Mon, 02 Nov 2009 13:45:06 +0000</pubDate>

		<dc:creator>fe</dc:creator>
		
		<category><![CDATA[Sony, Dare, Advertising]]></category>

		<guid isPermaLink="false">95859</guid>
		<description>Advertising work for the Sony Vaio.

Art Director - Gavin Leisfield
Agency - Dare
Client - Sony</description>
		<wfw:commentRss>http://www.frozenembryo.co.uk/95859/Vaio</wfw:commentRss>

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